SAME PRODUCT, TWO FACES
A cover illustration for FOOD Magazine, art directed by Tania Belletti. The brief centered on private label products, MDD, versus branded ones, IDM and how the same item can carry two different identities depending on the packaging.
I built the concept around common supermarket staples, milk, pasta, chips, juice, yogurt and more, each one split in half to show both faces at once, the branded pack on one side, the private label version on the other. Same product, two identities.
Made entirely in cut paper. I worked out the composition digitally first, then executed it by hand in papercut and collage, layering cardstock to build the packaging details and product textures.
Editorial illustration for print.
Cover art, food magazine, August 2026.
