BEER LABEL | LEVEL UP

I created the illustration for Level Up, a West Coast IPA by Birrificio War, produced in collaboration with the team at Level Beer. The artwork is inspired by the name and the concept of “leveling up” in video games.
Level Up beer label illustration by Helga Aversa for Birrificio War, inspired by '90s video game aesthetics
The illustration draws on the aesthetic of ’90s video games, featuring pixelated effects, vibrant colors and icons that evoke the golden age of arcades and consoles.
Illustrated Level Up beer can by Helga Aversa for Birrificio War, shown with a War-branded glass
Level Up beer label mockup by Helga Aversa for Birrificio War, set against a background of '90s video game elements

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