ILLUSTRATED BRAND IDENTITY

I designed an illustrated logo for Borgo Antico Bistrot, one of the most iconic venues in Ostuni. In the pictogram, I combined the three signature elements of the place: the ramps, the string lights, and the entrance. For the logotype, I chose a classic and elegant serif font to highlight the bistro’s history and character.
THE ILLUSTRATION

In addition to the logo I created a collage illustration to enrich the brand’s visual story. Echoing the elements of the logo, the white of the paper defines architecture and light, while the sky takes shape through the silhouette of the blue cardstock.
Illustrated brand identity system by Helga Aversa for Borgo Antico Bistrot, showing collage illustration applied across printed materials

EXPLORE MORE WORK

Back to Top