Nuova linea di packaging per Elody

For this project I developed Elody’s new packaging line, blending graphic design with illustration. Each pesto features its own pattern and color palette inspired by the main ingredients with a design that stays playful, abstract and instantly recognizable.
Packaging illustrato realizzato da Helga Aversa illustratrice e designer per Elody pesto
Sketch per Packaging illustrato realizzato da Helga Aversa illustratrice e designer per Elody pesto
The goal was to stay true to the brand’s visual identity while creating products that stand out on the shelves and remain clearly distinguishable from one another.​​​​​​​
Elody pesto packaging illustrated by Helga Aversa, basil pesto jar with a pattern inspired by leaf shapes
Elody pesto packaging illustrated by Helga Aversa, sun-dried tomato and basil pesto jar with leaf-inspired pattern
Elody pesto packaging illustrated by Helga Aversa, friarielli and basil pesto jar with leaf-inspired pattern

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