Nuova linea di packaging per Elody

For this project I developed Elody’s new packaging line, blending graphic design with illustration. Each pesto features its own pattern and color palette inspired by the main ingredients with a design that stays playful, abstract and instantly recognizable.
Packaging illustrato realizzato da Helga Aversa illustratrice e designer per Elody pesto
Sketch per Packaging illustrato realizzato da Helga Aversa illustratrice e designer per Elody pesto
The goal was to stay true to the brand’s visual identity while creating products that stand out on the shelves and remain clearly distinguishable from one another.​​​​​​​
Packaging illustrato realizzato da Helga Aversa illustratrice e designer per Elody pesto basilico e pomodori secchi
Packaging illustrato realizzato da Helga Aversa illustratrice e designer per Elody pesto basilico e friarielli

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